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Thin pipelines, maturing product lines and intense generic competition continue to drive interest in new formulations that can convey
even modest advantages in patient convenience, compliance, safety and efficacy.
However, unlike new chemical entities with clearly superior efficacy, novel formulations and delivery systems exploit subtle aspects
of patient and physician preference. Their design, testing and marketing depends on reliable insight into how products are used in
clinical practice, the competitive environment, and price sensitivity in the relevant category.
- Specific product formulation
- Opportunity identification and screening
- Product positioning and pricing
- Clinical development strategy
- Business development support
- Corporate strategy
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 learn more
about our work in the drug delivery industry. |
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