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Novel Cardiopulmonary Bypass Oxygenator: Health Advances forecasted the revenues for an oxygenator
that appears to reduce the peripheral damage caused by traditional cardiopulmonary bypass circuits
during major cardiothoracic procedures. In addition to estimating future penetration of the market,
the study forecasted the future procedure volumes in light of demographics and growth of
interventional procedures. Health Advances interviewed cardiothoracic surgeons in the EU to assess
the new product.
A Respiratory Support Device Strategy: Developed a commercialization strategy for the launch of a
respiratory support device in spinal cord injury, ALS, and ICU settings. The strategy included
consideration of US markets and prioritization of EU markets. The in-depth primary interview
program targeted spinal cord specialists, rehabilitation physicians, intensive care doctors,
ALS specialists, payers, executives, and advocacy groups in both the US and EU. Detailed
secondary analysis included evaluation of market size, current practices, referral patterns,
unmet needs, and costs and charges within each segment.
Percutaneous Coronary Intervention Trends: Assessed the trends in both percutaneous coronary
interventions and vascular interventions given recent stent performance data and trends in
the use of CT cardio imaging. Numerous dynamics such as reimbursement and technical imaging
advancements were evaluated along with clinician feedback to estimate the future percutaneous
intervention market.
Vascular Access Market Analysis: The team assessed key trends and the relative importance
of various technical product features. The team interviewed US interventional radiologists,
cath lab supervisors, materials managers, oncology infusion nurses and vascular access nurses
to understand their roles in purchase and utilization decisions and future trends.
Novel Mechanical Thrombus Ablation Technology: Health Advances assessed and prioritized
the opportunities for the device. For each potential target indication, Health Advances
segmented and sized the relevant market and conducted secondary and primary research to
understand the unmet needs, decision-making process and referral patterns in each area.
The team also identified hurdles or opportunities for the novel device to be adopted in
each area.
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