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HPV Market Assessment: Health Advances conducted a market assessment of the HPV diagnostic and treatment paradigm. Health Advances performed a comprehensive
search of the clinical literature and conducted primary research with OB/GYNs, primary care physicians, and pediatricians to assess the impact of the HPV vaccine and co-testing
on the treatment market. To identify the optimal product profile and positioning for a novel HPV therapeutic, Health Advances performed a quantitative survey and conjoint analysis.
The analytic insights drive a dynamic financial model that estimates sales under various competitive scenarios, providing the client with the information necessary to pursue the
optimal clinical strategy.
OB/GYN Practice and Economic Overview: On behalf of a client, Health Advances completed a study of OB/GYN physician offices to assess the relative economic benefits
of procedures and various office visits. The study involved site visits to OB/GYN offices to understand a “typical day” and the time involved in each visit. The analysis outlined
the contribution margin for the most frequently performed procedures and office visits to dissect the economics of an OB/GYN practice.
Oral Contraceptive Market: Health Advances forecasted the sales of the oral contraceptive (OC) market and the sales of a specific OC in development. Health Advances
spoke with OB/GYNs to understand the decision-making process when prescribing OCs and considered the impact of other contraceptive delivery options, generic entrants and PBM tiering
to forecast product sales.
Prenatal Diagnostics: Health Advances worked with an early stage company to develop a value based price for a non-invasive maternal blood test that replaces amniocentesis
while providing complete and accurate prenatal diagnosis. Health Advances provided a fact-based compelling analysis quantifying the technology’s value proposition to lobby for a
value-based price with payers. This analysis integrated both the current costs for prenatal testing and the costs of potential complications of invasive testing.
Breast Biopsy Devices: A client engaged Health Advances to analyze the breast biopsy market. The project involved extensive research with radiologists and breast surgeons
to detail the current referral patterns and decision-making processes when selecting the type of biopsy to perform and the specific breast biopsy device. The project also involved
understanding the types of procedures performed in each setting and the corresponding economics to physicians and facilities.
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