Blog | 6/17/2025

European Vacation or Permanent Relocation: The Growing Support for Digital Health in Europe

If you want to crack Europe’s digital health market, it’s time to brush up on your German. Three years after Germany’s DiGA guidelines launched, the country has become Europe’s testing ground for digital therapeutics. Over 374,000 DiGA prescriptions have been written, with 64 apps officially reimbursed by statutory insurance. The DiGA “fast track” offers a clear, scalable path for digital health apps to reach millions—if you can meet Germany’s strict clinical, data protection, and evolving security standards.

Meanwhile, across the Channel, the NHS is ramping up its digital ambitions with expanded funding for virtual care and digital innovation hubs, aiming to integrate proven digital health solutions into mainstream care. Both markets demand rigorous evidence and seamless integration but offer massive scale and influence.

For digital health companies, Germany’s DiGA and the NHS represent complementary gateways—each with unique regulatory hurdles but enormous opportunity. Mastering these landscapes means not just speaking German or English, but understanding the clinical, cultural, and policy nuances that will define the next wave of European healthcare innovation.